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Suggesting a 'pilot' is a weakness



This was my observation on Twitter/LinkedIn a couple weeks ago:



Nearly everything I share in such forums is based on actual events/observations, not theory. I didn’t expect any reaction. 82 comments later, I clearly struck a nerve. The interesting thing is the dichotomy of reaction. A portion of people think I don’t understand design thinking, MVP’s, and experimentation. Another portion vehemently agree with my statement. Given the passionate debate, I felt it appropriate to clarify my thinking. The background for this starts with a couple core beliefs I hold.

Belief #1: The job of a business executive is to maximize return on invested capital.

Many companies are myopically focused on growth. Growth is wonderful, but in isolation it ignores the fact that the true value of a business is determined by the discounted value of its future cash flows. The future cash flows ultimately determine what can be distributed to shareholders, and they can be maximized by growth, but also by optimizing profit margins and capital efficiency.

Read the rest on Medium here.

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