Where is your email from?

A friend said something to me a few weeks back that stuck with me. He said "All you really have to do is to look at someone's email to get an understanding of whether they are internally focused (within their own company) or externally focused (on clients/partners, etc)." That is quite true.

Think of the contrast:

Internal email, in many cases, is just churn. It's negotiating within your company, lobbying for something you want and at its worst, it is infighting/politics.

External email is making things happen. Every minute of every day that you spend interacting with clients/partners, gives you a chance to make something happen. This is good for the client/partner, good for you, and good for your company.

This sounds fairly obvious. But, I am sure that we are all more guilty of internal churn than we would want to admit.

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