A Different Kind of Company

What if you built a company on two principles?

1) we will never lose a client.
2) we will only have 100 clients.

That is exactly what UST Global has done and it impressed me. Given that they are only allowed to have 100 clients and are not allowed to lose any, they must choose carefully. Even more importantly, their only definition of success is client satisfaction. These are two principles that really set the tone and dictate the culture of the organization.

They live these principles by having a large plaque that lists each of their clients (currently less than 50) prominently displayed in their office. No one forgets the principles and therefore, no one puts anything ahead of client satisfaction.

Read more about their founder and his philosophies here.

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